Logo a No-Go

If you haven't seen it or heard about it yet, what you see on the left is the official logo for the 2012 Olympic Games in London. You've probably read all of the comments and all; well here's my two penn'orth:

Crap, isn't it?

Apart from the actual word "London" that's on there, it says absolutely nothing about the city or country that is hosting the games. Olympic logos in the past have tended to have some link, however tentative, to the culture and/or history of the games' host.

An opportunity to come up with something meaningful has been surrendered to the words "contemporary", "bold", "dynamic" and, dare I say it, "politically correct" as the logo smacks of a country that is too sh*t-scared to offend anybody, hence the lack of Union Jack or similar British reference.

It annoys me just to look at it. Rant over.